Format Showdown

SVG VS PNG

The ultimate comparison guide. Understanding the technical differences between Scalable Vector Graphics and Portable Network Graphics.

SVG

svg

Vector format for infinite scaling without quality loss.

Pros

  • Infinite scalability
  • Small text-based files
  • Programmable with CSS/JS

Cons

  • Not for photos
  • Complex rendering for detailed art

PNG

png

Lossless format supporting transparency, ideal for logos and digital art.

Pros

  • Lossless quality
  • Alpha channel transparency
  • Wide support

Cons

  • Larger file sizes than JPG
  • Not good for print (RGB only)

When SVG wins

Stay with SVG when you need logos or icons. Its strengths center on infinite scalability and a feature set native to W3C.

When PNG wins

Choose PNG when your workflow prioritizes logos or screenshots. It delivers lossless quality plus modern compression perks.

Technical Specifications

FeatureSVGPNG
MIME Typeimage/svg+xmlimage/png
DeveloperW3CPNG Development Group
Release Year20011996
Best ForLogos, Icons, IllustrationsLogos, Screenshots, Graphics with transparent backgrounds

Need to switch?

Opportunity map

Where SVG still wins

Keep SVG when you need infinite scalability and workflows depend on logos / icons. Link those teams directly to the converter above so they can ship PNG deliverables without leaving their browser.

  • • Reference the .svg glossary from this page.
  • • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
  • • Use PNG for logos while archiving originals as SVG.
Internal linking plan

Keep crawlers in the conversion hub

Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.