Format Showdown

WebP VS JPG

The ultimate comparison guide. Understanding the technical differences between Web Picture Format and Joint Photographic Experts Group.

WebP

webp

Modern format providing superior compression for web performance.

Pros

  • Superior compression (30% smaller than JPG)
  • Supports transparency
  • Supports animation

Cons

  • Not supported by very old browsers
  • Complex encoding

JPG

jpg

Universal image format with lossy compression, perfect for photography.

Pros

  • Small file size
  • Universal compatibility
  • Adjustable compression levels

Cons

  • Lossy compression (quality degrades)
  • No transparency support
  • No animation

When WebP wins

Stay with WebP when you need modern websites or app assets. Its strengths center on superior compression (30% smaller than jpg) and a feature set native to Google.

When JPG wins

Choose JPG when your workflow prioritizes web images or digital photography. It delivers small file size plus modern compression perks.

Technical Specifications

FeatureWebPJPG
MIME Typeimage/webpimage/jpeg
DeveloperGoogleJoint Photographic Experts Group
Release Year20101992
Best ForModern websites, App assets, Speed optimizationWeb images, Digital photography, Email attachments
Opportunity map

Where WebP still wins

Keep WebP when you need superior compression (30% smaller than jpg) and workflows depend on modern websites / app assets. Link those teams directly to the converter above so they can ship JPG deliverables without leaving their browser.

  • • Reference the .webp glossary from this page.
  • • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
  • • Use JPG for web images while archiving originals as WebP.
Internal linking plan

Keep crawlers in the conversion hub

Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.