Format Showdown

WebP VS PNG

The ultimate comparison guide. Understanding the technical differences between Web Picture Format and Portable Network Graphics.

WebP

webp

Modern format providing superior compression for web performance.

Pros

  • Superior compression (30% smaller than JPG)
  • Supports transparency
  • Supports animation

Cons

  • Not supported by very old browsers
  • Complex encoding

PNG

png

Lossless format supporting transparency, ideal for logos and digital art.

Pros

  • Lossless quality
  • Alpha channel transparency
  • Wide support

Cons

  • Larger file sizes than JPG
  • Not good for print (RGB only)

When WebP wins

Stay with WebP when you need modern websites or app assets. Its strengths center on superior compression (30% smaller than jpg) and a feature set native to Google.

When PNG wins

Choose PNG when your workflow prioritizes logos or screenshots. It delivers lossless quality plus modern compression perks.

Technical Specifications

FeatureWebPPNG
MIME Typeimage/webpimage/png
DeveloperGooglePNG Development Group
Release Year20101996
Best ForModern websites, App assets, Speed optimizationLogos, Screenshots, Graphics with transparent backgrounds
Opportunity map

Where WebP still wins

Keep WebP when you need superior compression (30% smaller than jpg) and workflows depend on modern websites / app assets. Link those teams directly to the converter above so they can ship PNG deliverables without leaving their browser.

  • • Reference the .webp glossary from this page.
  • • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
  • • Use PNG for logos while archiving originals as WebP.
Internal linking plan

Keep crawlers in the conversion hub

Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.