AVIF VS JPEG
The ultimate comparison guide. Understanding the technical differences between AV1 Image File Format and Joint Photographic Experts Group.
AVIF
avifNext-gen compression codec derived from AV1 video, offering the best quality-to-size ratio.
Pros
- Best-in-class compression
- HDR support
- 10-bit color depth
Cons
- Slow encoding speed
- Limited software support outside browsers
JPEG
jpegAlternative extension for JPG images, widely supported across all browsers.
Pros
- Small file size
- Universal compatibility
- Adjustable compression levels
Cons
- Lossy compression
- No transparency
- Artifacts at high compression
When AVIF wins
Stay with AVIF when you need next-gen web delivery or high-quality streaming assets. Its strengths center on best-in-class compression and a feature set native to Alliance for Open Media.
When JPEG wins
Choose JPEG when your workflow prioritizes web images or digital photography. It delivers small file size plus modern compression perks.
Technical Specifications
| Feature | AVIF | JPEG |
|---|---|---|
| MIME Type | image/avif | image/jpeg |
| Developer | Alliance for Open Media | Joint Photographic Experts Group |
| Release Year | 2019 | 1992 |
| Best For | Next-gen web delivery, High-quality streaming assets | Web images, Digital photography |
Need to switch?
Where AVIF still wins
Keep AVIF when you need best-in-class compression and workflows depend on next-gen web delivery / high-quality streaming assets. Link those teams directly to the converter above so they can ship JPEG deliverables without leaving their browser.
- • Reference the .avif glossary from this page.
- • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
- • Use JPEG for web images while archiving originals as AVIF.
Keep crawlers in the conversion hub
Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.