AVIF VS WebP
The ultimate comparison guide. Understanding the technical differences between AV1 Image File Format and Web Picture Format.
AVIF
avifNext-gen compression codec derived from AV1 video, offering the best quality-to-size ratio.
Pros
- Best-in-class compression
- HDR support
- 10-bit color depth
Cons
- Slow encoding speed
- Limited software support outside browsers
WebP
webpModern format providing superior compression for web performance.
Pros
- Superior compression (30% smaller than JPG)
- Supports transparency
- Supports animation
Cons
- Not supported by very old browsers
- Complex encoding
When AVIF wins
Stay with AVIF when you need next-gen web delivery or high-quality streaming assets. Its strengths center on best-in-class compression and a feature set native to Alliance for Open Media.
When WebP wins
Choose WebP when your workflow prioritizes modern websites or app assets. It delivers superior compression (30% smaller than jpg) plus modern compression perks.
Technical Specifications
| Feature | AVIF | WebP |
|---|---|---|
| MIME Type | image/avif | image/webp |
| Developer | Alliance for Open Media | |
| Release Year | 2019 | 2010 |
| Best For | Next-gen web delivery, High-quality streaming assets | Modern websites, App assets, Speed optimization |
Need to switch?
Where AVIF still wins
Keep AVIF when you need best-in-class compression and workflows depend on next-gen web delivery / high-quality streaming assets. Link those teams directly to the converter above so they can ship WebP deliverables without leaving their browser.
- • Reference the .avif glossary from this page.
- • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
- • Use WebP for modern websites while archiving originals as AVIF.
Keep crawlers in the conversion hub
Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.