Format Showdown

ICO VS GIF

The ultimate comparison guide. Understanding the technical differences between Icon File and Graphics Interchange Format.

ICO

ico

Standard format used for computer icons and favicons.

Pros

  • Contains multiple resolutions
  • Standard for Windows/Web icons

Cons

  • Limited use case
  • Inefficient for general images

GIF

gif

Supports simple animations and limited color palette, a classic internet format.

Pros

  • Simple animation
  • Universal support
  • Small size for simple graphics

Cons

  • Limited to 256 colors
  • No audio
  • Inefficient compression for video

When ICO wins

Stay with ICO when you need favicons or desktop icons. Its strengths center on contains multiple resolutions and a feature set native to Microsoft.

When GIF wins

Choose GIF when your workflow prioritizes memes or simple banners. It delivers simple animation plus modern compression perks.

Technical Specifications

FeatureICOGIF
MIME Typeimage/x-iconimage/gif
DeveloperMicrosoftCompuServe
Release Year19851987
Best ForFavicons, Desktop iconsMemes, Simple banners, Loading spinners
Opportunity map

Where ICO still wins

Keep ICO when you need contains multiple resolutions and workflows depend on favicons / desktop icons. Link those teams directly to the converter above so they can ship GIF deliverables without leaving their browser.

  • • Reference the .ico glossary from this page.
  • • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
  • • Use GIF for memes while archiving originals as ICO.
Internal linking plan

Keep crawlers in the conversion hub

Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.