Format Showdown

ICO VS JPG

The ultimate comparison guide. Understanding the technical differences between Icon File and Joint Photographic Experts Group.

ICO

ico

Standard format used for computer icons and favicons.

Pros

  • Contains multiple resolutions
  • Standard for Windows/Web icons

Cons

  • Limited use case
  • Inefficient for general images

JPG

jpg

Universal image format with lossy compression, perfect for photography.

Pros

  • Small file size
  • Universal compatibility
  • Adjustable compression levels

Cons

  • Lossy compression (quality degrades)
  • No transparency support
  • No animation

When ICO wins

Stay with ICO when you need favicons or desktop icons. Its strengths center on contains multiple resolutions and a feature set native to Microsoft.

When JPG wins

Choose JPG when your workflow prioritizes web images or digital photography. It delivers small file size plus modern compression perks.

Technical Specifications

FeatureICOJPG
MIME Typeimage/x-iconimage/jpeg
DeveloperMicrosoftJoint Photographic Experts Group
Release Year19851992
Best ForFavicons, Desktop iconsWeb images, Digital photography, Email attachments
Opportunity map

Where ICO still wins

Keep ICO when you need contains multiple resolutions and workflows depend on favicons / desktop icons. Link those teams directly to the converter above so they can ship JPG deliverables without leaving their browser.

  • • Reference the .ico glossary from this page.
  • • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
  • • Use JPG for web images while archiving originals as ICO.
Internal linking plan

Keep crawlers in the conversion hub

Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.