Format Showdown

PNG VS HEIC

The ultimate comparison guide. Understanding the technical differences between Portable Network Graphics and High Efficiency Image Container.

PNG

png

Lossless format supporting transparency, ideal for logos and digital art.

Pros

  • Lossless quality
  • Alpha channel transparency
  • Wide support

Cons

  • Larger file sizes than JPG
  • Not good for print (RGB only)

HEIC

heic

Standard format on modern Apple devices, highly efficient storage.

Pros

  • Half the size of JPG
  • 16-bit color
  • Live photo support

Cons

  • Limited support on Windows/Android
  • Licensing issues

When PNG wins

Stay with PNG when you need logos or screenshots. Its strengths center on lossless quality and a feature set native to PNG Development Group.

When HEIC wins

Choose HEIC when your workflow prioritizes iphone photography or apple ecosystem. It delivers half the size of jpg plus modern compression perks.

Technical Specifications

FeaturePNGHEIC
MIME Typeimage/pngimage/heic
DeveloperPNG Development GroupMPEG
Release Year19962015
Best ForLogos, Screenshots, Graphics with transparent backgroundsiPhone photography, Apple ecosystem

Need to switch?

Opportunity map

Where PNG still wins

Keep PNG when you need lossless quality and workflows depend on logos / screenshots. Link those teams directly to the converter above so they can ship HEIC deliverables without leaving their browser.

  • • Reference the .png glossary from this page.
  • • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
  • • Use HEIC for iphone photography while archiving originals as PNG.
Internal linking plan

Keep crawlers in the conversion hub

Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.