Format Showdown

PNG VS ICO

The ultimate comparison guide. Understanding the technical differences between Portable Network Graphics and Icon File.

PNG

png

Lossless format supporting transparency, ideal for logos and digital art.

Pros

  • Lossless quality
  • Alpha channel transparency
  • Wide support

Cons

  • Larger file sizes than JPG
  • Not good for print (RGB only)

ICO

ico

Standard format used for computer icons and favicons.

Pros

  • Contains multiple resolutions
  • Standard for Windows/Web icons

Cons

  • Limited use case
  • Inefficient for general images

When PNG wins

Stay with PNG when you need logos or screenshots. Its strengths center on lossless quality and a feature set native to PNG Development Group.

When ICO wins

Choose ICO when your workflow prioritizes favicons or desktop icons. It delivers contains multiple resolutions plus modern compression perks.

Technical Specifications

FeaturePNGICO
MIME Typeimage/pngimage/x-icon
DeveloperPNG Development GroupMicrosoft
Release Year19961985
Best ForLogos, Screenshots, Graphics with transparent backgroundsFavicons, Desktop icons
Opportunity map

Where PNG still wins

Keep PNG when you need lossless quality and workflows depend on logos / screenshots. Link those teams directly to the converter above so they can ship ICO deliverables without leaving their browser.

  • • Reference the .png glossary from this page.
  • • Embed the conversion CTA in docs, wikis, and onboarding runbooks.
  • • Use ICO for favicons while archiving originals as PNG.
Internal linking plan

Keep crawlers in the conversion hub

Link this comparison to the relevant tool, glossary, and documentation pages so every crawl discovers a monetizable route.